Wedge mark

Wedge.

Brand Book · v.1 · 2026

AI Training Sprints · Est. 2026 · Paris

Wedge Brand Book02 / Brand Thesis
01 · Who we are

Operator-grade, not tech-bro.

Wedge runs 5-day AI training sprints for agencies and DTC brands. We don't consult. We don't build for you. We teach your team to use AI tools so well that they don't need us after day 5.

The brand should feel like you walked into a professional workshop — not a SaaS landing page. The type reads like a power tool. The numerals read like a ledger. Every element earns its place.

Brand attributes

Senior Specific Mechanical Restrained Lived-in

Reference mood

Leica service manual. Porsche tool catalog. Anthropic's editorial restraint. A magazine spread with sprint artifacts scattered through it.

Wedge Brand Book03 / Logo & Mark
02 · Logo system

The twin-W mark.

Two downward wedges hitting a shared struck surface. The silhouette reads as a W. The orange bar is the impact — the moment the wedge splits the old workflow open.

Mark on light Primary · on paper
Mark on dark Dark · on ink
Favicon
Favicon · 64 / 32 / 16
Wordmark Wordmark · horizontal
Lockup Lockup · mark + wordmark + tagline
Wedge Brand Book04 / Color
03 · Color

Paper + ink + one weaponized accent.

No gradients. No neon. The orange is the only color that speaks. Everything else is neutral infrastructure.

Paper#F4EFE6
Paper 2#EEE8DA
Rule#C8C2B3
Muted#5A5750
Ink#0E0E0C
Accent#FF5B1F

✓ Do

  • Use orange ONLY for CTAs, stamps, highlights, and the mark
  • Use ink for headings, paper for backgrounds
  • Use muted for body text and secondary elements
  • Use rule for hairlines and borders

✗ Don't

  • Use orange as a background color
  • Use orange for body text
  • Add any color not in this palette
  • Use gradients, glows, or shadows
Wedge Brand Book05 / Typography
04 · Typography

Three fonts. Zero decoration.

Display — Bricolage Grotesque 800
Aa

For headlines, section openers, case study titles. The mechanical terminals give it a power-tool feel.

Production: PP Neue Machina Ultra

Body — Inter Tight 400/500
Aa

For paragraphs, descriptions, form labels. Breathable, readable, stays out of the way.

Production: Söhne (Klim)

Data — JetBrains Mono 500
Aa

For stamps, receipts, stats, labels. Tabular numerals keep columns aligned like a ledger.

Production: Berkeley Mono

Type scale
Display XL — 72px
Display L — 48px
Heading — 32px
Body Large — 20px. For lede paragraphs and key descriptions.
Body — 16px. Main copy. Most text on the page.
MONO LABEL — 12PX · DAY 01/05 · SPRINT 043
Wedge Brand Book06 / Components
05 · Components

Parts you assemble the brand from.

Buttons

Book a sprint → See the method

Sharp corners. No shadow. No gradient. Hover: darken to #E54A15 over 80ms.

Day stamps

DAY 01/05 DAY 03/05 DAY 05/05

2px orange left-border + mono 11px uppercase. Used in margins, cards, sprint breakdowns.

Receipt rows

DAY 01 — audit & shock demo00:04:12
DAY 02 — agent build00:08:30
TIME SAVED / WEEK18.3 HRS

Metric block

METRIC · LARGE
18.3
HRS SAVED / TEAM / WEEK
Wedge Brand Book07 / Voice & Copy
06 · Voice

Operator. Specific. Zero hedging.

✓ Write like this

  • "We jam AI into your team's week and split the old workflow open."
  • "18.3 hrs/week saved. Measured 30 days post-sprint."
  • "5 sessions. Your team builds what your agency charges €5k/month for."
  • "If session 1 doesn't deliver a 'wait, what?' moment — full refund."

✗ Never write this

  • "Transform your business with AI-powered solutions."
  • "Unlock the full potential of artificial intelligence."
  • "Our comprehensive and robust platform empowers teams."
  • "Significantly improved outcomes and enhanced efficiency."

Preferred verbs

ship · split · rebuild · rewire · strip · teach · gut · rig · run · prove

Banned words

transform · unlock · empower · crucial · leverage · seamless · cutting-edge · robust · comprehensive · game-changer

Wedge Brand Book08 / Spacing & Layout
07 · Spacing & Layout

Breathing room is expensive.

Spacing scale (4px base)

2px2xs
4pxxs
8pxsm
16pxmd
24pxlg
48pxxl
96px2xl
160px3xl

Layout rules

  • Max width: 1280px
  • Text column: 640px
  • Grid: 12-col, 24px gutters
  • Side padding: 48px / 24px / 20px
  • Border radius: 0-2px only
  • Borders: 1px hairline, var(--rule)

Radius

0px · default
2px · subtle
rounded · never
Wedge Brand Book09 / Motion
08 · Motion

Animation is communication, not decoration.

Permitted

  • ✓ Section fade-up reveals (350ms ease-out)
  • ✓ Card hover lift (4px + shadow, 150ms)
  • ✓ Day card stagger reveal (120ms delay per card)
  • ✓ Receipt row typewriter (GSAP, scroll-triggered)
  • ✓ Counter animations on stats (2s ease-out)
  • ✓ Nav link underline grow from left (200ms)
  • ✓ Scrolling marquee (20s linear infinite)
  • ✓ Pricing word-by-word reveal

Forbidden

  • ✗ Gradients that animate
  • ✗ Blur or glassmorphism effects
  • ✗ 3D transforms or parallax
  • ✗ Scroll hijacking
  • ✗ Auto-playing Lottie loops
  • ✗ Bouncy/elastic easing
  • ✗ Anything that calls attention to itself over content

Always respect prefers-reduced-motion

Duration tokens

80ms
MICRO · hover, toggle, button press
200ms
SHORT · tooltip, dropdown, card reveal
350ms
MEDIUM · section entrance, modal
Wedge Brand Bookv.1 · 2026-04-12

The design doesn't yell.

The work does.

wedgeai.work