SPRINT 001 / DAY 05/05 Internal · Jolly Commerce · March 2026
CRO Agency 7 people Internal sprint

Every PM ships without engineering. In 5 days.

Jolly Commerce is a 7-person Shopify CRO agency. The team had Claude open all day, used it to draft emails, clean up briefs, rough out audit decks. Same 5% of the toolset every team starts with. We ran the Wedge sprint internally to break the typewriter habit. Walked in confused. Walked out shipping.

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Jolly Commerce
Jolly Commerce
jollycommerce.io · Shopify CRO
18.3
hrs/week saved · per PM
22
shared skills shipped
04
internal tools live
03
MCPs wired (Shopify, GA, Klaviyo)
The setup

A team using Claude. Not using Claude Code.

Jolly Commerce runs CRO retainers for DTC brands on Shopify. Four PMs, one designer, one developer, one founder (Kevin). Claude was already on every laptop. Every PM had a Pro plan. Nobody had touched Claude Code. Nobody had wired an MCP. Nobody had written a shared skill.

So every analysis still looped through engineering. "Pull last 30 days of Shopify orders, segment by source, cross with Klaviyo flow performance." That request used to cost the developer half a day. Three times a week.

The brief was simple. Move every recurring analysis off engineering and onto the PM running the account. Five days. No exceptions for "we'll need a custom tool for this." If the tool was missing, we built it during the sprint.

At a glance
  • SectorShopify CRO agency
  • Team size7
  • Sprint typeInternal, 5 days
  • LeadKevin Miguet
  • Tools beforeClaude (web only)
  • Tools afterClaude Code, MCP, hosted skills
Sprint 001 / Day 1 to 5

Walk in confused. Walk out shipping.

DAY 01/05

Shock

The "wait, what?" moment. Everyone watched the founder run a full Shopify cohort analysis live, in 12 minutes, from the terminal. No SQL, no developer, no agency tool. The team realised they had been using 5% of the toolset.

Artifact Sprint kickoff doc + before/after screen recording
DAY 02/05

Wire the stack

Claude Code installed on every laptop. MCP set wired into Shopify Admin, GA4, Klaviyo, Slack. First skill written together: cohort-revenue-pull. Shared via the team's hosted skill registry. Every PM ran it on their own client by EOD.

Artifact 3 live MCPs · 1 hosted skill registry
DAY 03/05

Skills, en masse

Each PM brought one recurring task they hated. By 6pm we had skills for each task shipped to the registry. weekly-test-recap, klaviyo-flow-audit, pdp-heatmap-summary, cart-abandon-cohort. All version-stamped. All tested on a real client.

Artifact skills shipped to the registry, version-stamped
DAY 04/05

Tools, not chat

Skills that ran more than 3x/week got promoted to internal tools. Built and hosted four. jolly-radar (daily client digest), jolly-cro-brief (auto-formatted Hub doc), jolly-test-results (A/B reporter), jolly-knowledge (team-shared learnings DB).

Artifact 4 internal tools, hosted on Cloudflare Workers
DAY 05/05

Hand off, walk out

Friday afternoon: every PM ran a full client review using only their own stack. Engineering didn't get a single ad-hoc request all afternoon. Sprint receipt printed. Team retros what stuck. Next sprint scheduled in 90 days.

Artifact Sprint receipt · 18.3 hrs/week saved
Receipts

What shipped.

Every artifact is in production today. Every skill is version-stamped, used weekly, owned by the PM who wrote it.

SHARED SKILL
v.3

cohort-revenue-pull

Pulls last N days from Shopify, segments by source/campaign, joins to Klaviyo flow performance. The skill that started it all. Day 2.

Shopify Admin MCP · Klaviyo MCP · CSV out
INTERNAL TOOL
v.2

jolly-radar

Daily 7am digest per client account. Yesterday's CVR/RPV deltas, ad spend variance, top-3 alerts. Replaced a 30-min manual ritual every morning.

GA4 MCP · Shopify MCP · Slack DM out
INTERNAL TOOL
v.1

jolly-test-results

Reads VWO/AB Tasty exports, computes RPV with proper stats, drops the formatted recap into the client's Hub doc with a one-click "ship to client" button.

VWO API · Hub API · Idempotency-Key
SHARED SKILL
v.2

klaviyo-flow-audit

Audits abandonment, post-purchase, winback flows. Flags drift from playbook, highlights flows under-sending vs the segment's natural cadence.

Klaviyo MCP · Markdown report
SHARED SKILL
v.1

pdp-heatmap-summary

Reads Hotjar/Clarity exports + GA4 page-level data, ranks PDP elements by RPV-per-click, surfaces the buried-but-converting blocks. PMs use it on every CRO audit now.

Clarity MCP · GA4 MCP
INTERNAL TOOL
v.1

jolly-knowledge

Team-shared learnings DB. Every test result, every client artifact, every "we tried X, here's what happened." Searchable from any PM's terminal. Notion-killer for the agency.

SQLite · Cloudflare Workers · team-email gated
What moved

The receipts, in numbers.

Time reclaimed
18.3hrs / week / PM
Recurring analyses moved off engineering. Measured across the four PMs, week 4 post-sprint.
Skills shipped
22in 5 days
Each owned by the PM who wrote it. Each version-stamped. Each used weekly.
Engineering reqs
-78% week 4
Ad-hoc developer asks for analyses, exports, formatting. Down from 47/week to 10/week.
04
Internal tools, hosted
03
MCPs live in production
100%
PMs running Claude Code daily
5d
Walk in to walk out
“
The whole team uses Claude Code now. Not because we forced it. Because the day-2 demo broke their brain. They saw what they had been missing and they refused to go back to the chat tab.
Kevin Miguet
Founder, Jolly Commerce
More sprints

Other teams we walked out of.

Sprint / open

Your team. Five days. Same shock.

If your team uses AI like a faster typewriter, we walk in, we wire the stack, we walk out. €700 intro for the first 3 clients. €1,200 standard.

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